A recent report from Experian claims that more than 35m people in the UK are paying much more than they could by not switching. Some regions are more engaged in energy switching than others.
If they switched to better value financial and utility products, these households could save as much as £288 a year. People view energy switching as more onerous and risky than switching car insurance providers, for example.
Experian mapped which regions are paying more for their household utilities. Families in London, the South East and South West are most likely to switch and save money, whereas those in the North, Yorkshire and Humber, and Wales are less likely, and hence will pay more.
St Albans, Windsor, Bishops Stortford, Maidenhead and Woking are towns where consumers are most likely to switch. This compares to consumers in Skegness, Birmingham, Manchester, Kings Lynn, Great Yarmouth and Carmarthen, who are least likely to switch.
Taking one town, Skegness, with the lowest switching rate for energy. A typical customer on a variable tariff for gas and electricity is paying £243 more compared to the cheapest available deal.
It is the less well off households that are least likely to research and switch to a cheaper deal.